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The Evolving Social Media Department: A New Approach to Maximizing Social ROI

by | Jul 24, 2014

As social media has become a more visible part of the overall marketing strategy, it’s worth exploring whether their departments are structured to optimize the full potential of this powerful media channel. With over 80% of CEO’s reporting they are disappointed with... read more

Looking Beyond the Handle and Hashtag: A Proactive Approach to Acquiring New Customers Through Social Media

by | Jul 1, 2014

Many would contend that the real emergence of brands using social media started when Facebook launched FB Pages back in 2007. Less than seven years later, it’s hard to believe that a brand like Coca-Cola would have amassed over 84 million ‘Likes’ through this... read more

Earshot Raises $1.7M to Help Brands Discover and Acquire New Customers at the Right Place, Right Time Through Social Media

by | Jun 16, 2014

Location-based platform helps brands proactively engage consumers to increase conversion rates, drive brand affinity, and improve social ROI CHICAGO, IL (June 16, 2014) – Earshot, a location-based social media engagement and intelligence platform, announced today that... read more